Branding, Design, Advertising
Samurai: Beyond the Sword
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Spiel: Being a life-long Kurosawa fan, this project was a dream come true. The Detroit Institute of Arts hosted an exhibit that not only showcased the armor and weapons of the samurai, but the art that they produced as well.
Branding, signage, advertising and social strategy were all part of the assignment. Additionally, we produced a few light-hearted spots teasing the “arrival of the samurai.” (See below.)
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My Role: Design & Motion Direction, Illustration, Typography, Branding
Creative Direction: Liz Newman & Joe Gielniak
Production: Gentlemen
Hitchhiker
Teaser A: “The Samurai are Coming.”
People Mover
Teaser B: “The Samurai are Coming.”
Fly (Art House)
Teaser C: “The Samurai are Coming.”