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Spiel: This project launched the rebranding of The Mars Agency to Mars United. Designing these thought leadership pieces served two key purposes: internally, they prepared employees and management for the upcoming changes, and externally, their monthly distribution via LinkedIn raised our profile as a leader in shopper marketing.

Direct collaboration with our CEO empowered us to explore new visual directions, which ultimately led to the company's successful rebranding and subsequent partnership with Publicis Groupe.