CASE STUDY

Developed the design logic for an Alternative Investments campaign, simplifying complex financial information for investors.

Client: JPMorgan (JPM)
Where: Oh Hi, Hello
What: Alternatives (Investment) Outlook Campaign
Audience: Investors
Deliverables: Editorial, Email, Landing Page, Animation
My Role: Design Direction

GOAL

The primary objective was to differentiate JPM’s Alternative Investment capabilities and establish the firm as a leader in the space.

CHALLENGE

With the uncertainty of the current investment climate, coupled with a plethora of competing outlooks, it’s easy to get lost in the shuffle.

  • Investors are drowning in outlook reports

  • Policy changes are causing chaos

  • Investors have limited time for research

  • Provide answers and restore confidence

Strategy: John McHale & Ingrid Ducmanis

SOLUTION

Capitalize on JPM’s broad knowledge base for a competitive advantage and selling point to prospective investors.

Full Team: John McHale, Ingrid Ducmanis, Pernilla Petersen, Rony Cinco

CONCEPT

“Peak Perspective”

Every Angle.
One point of view.

LOGO EXPLORATION

VISUAL EXPLORATION

SELECTED VISUAL CONCEPT

A repeating chevron pattern, resembling an interlocking “fabric,” was designed. Each pattern includes a chevron in the brand’s signature “portfolio-green” and is oriented to point right, symbolizing forward progress.

The line,“Every angle. One point of view.” is paid off with the chevrons positioned at various angles, while the single green shape speaks to a focused viewpoint.

Alts tactics.png
Alts tactics2.png
LP1.png
LP2.png
LP5.png
LP3.png
Alts tactics3 trans.png

Key Animation

Motion: Dave Graw for Aninterval