The process is the inspiration.
—House Industries
LET’S GO
Instead of design happening in-between the various walls of disciplines, I work to weave it into the broader process—sometimes providing thinking, and other times providing doing. Always holistic.
I’m a design strategist and practitioner, guiding projects from initial vision to tangible results.
Understanding and simplifying areas of improvement
Human-centered solutions
Breaking down silos
Systemizing design logic
Establish a distinct visual POV
CORE TENETS
01/ Get the right person (or tool) for the job.
02/ Cast a wide net and narrow down. Repeat.
03/ Aggressive constructivity.
THINKING
Let’s think of projects in three phases: Concept, Compose and Create.
During the Concept phase, we’re creating a foundation through discovering, exploring, and defining.
Next is the Compose phase. Here’s where the core components, internal logic, rules and systems are mapped out.
Finally, the Create phase is where the project takes its final form. Building on the previous stages, this is where the visual expression happens.
References: Hackermoon & Design Council UK
-
/Concept
Are we sure this is what we want to draw?
-
/Compose
Is this how we pictured it?
-
/Create
Let’s add some mushrooms and we’re good to go!
FRAMEWORK
Focused refinement and iterative development minimizes guesswork and backtracking, ensuring the final work effectively conveys the intended message, concept, or story.
The Double Diamond framework provides a structure for pressure-testing creative concepts and ensures projects stay focused on concrete goals, avoiding vague or generalized requests. The result is effective work that satisfies both the team and the client.
It’s the scientific method of design.
